Web project managers lead, organize and coordinate resources to support the delivery of information, products and services via the Internet. Web projects vary in scope and complexity and may include electronic commerce (
eCommerce) systems, web communities, online marketing campaigns, blogs, merchandising e-mails, display ads, social media, among many, many others.
Web project managers lead web projects through assessment and definition, creative and technical design, development, testing, quality assurance, production and launch.
Primary Responsibilities and Job Tasks
Web project managers bring project management leadership to the web development process. They translate technical requirements into functional specifications and actionable work plans. Web project managers collaborate with designers, web developers, copywriters, systems engineers and other creative service workers to define integration points and develop a release plan. They create and oversee the project schedule and report progress to project sponsors, team members and other stakeholders.
Acceptable Education and Experience
The educational requirements for
web project managers can vary by employer, industry and project type. In general, individuals with an academic background combining coursework in project management or business management and professional experience in eCommerce or marketing qualify for many web project manager jobs. Staying current with emerging web standards and specialized training in user-centered design and search engine optimization techniques are also good preparation for the job.
