Web Project Manager Job Description

Web project managers lead, organize and coordinate resources to support the delivery of information, products and services via the Internet. Web projects vary in scope and complexity and may include electronic commerce (eCommerce) systems, web communities, online marketing campaigns, blogs, merchandising e-mails, display ads, social media, among many, many others. Web project managers lead web projects through assessment and definition, creative and technical design, development, testing, quality assurance, production and launch.

Primary Responsibilities and Job Tasks

Web project managers bring project management leadership to the web development process. They translate technical requirements into functional specifications and actionable work plans. Web project managers collaborate with designers, web developers, copywriters, systems engineers and other creative service workers to define integration points and develop a release plan. They create and oversee the project schedule and report progress to project sponsors, team members and other stakeholders.

Acceptable Education and Experience

The educational requirements for web project managers can vary by employer, industry and project type. In general, individuals with an academic background combining coursework in project management or business management and professional experience in eCommerce or marketing qualify for many web project manager jobs. Staying current with emerging web standards and specialized training in user-centered design and search engine optimization techniques are also good preparation for the job.


Skills for Job Success

Effectiveness in web project manager jobs requires meticulous work habits, excellent organization, project management, workload balancing, team coordination and level setting skills. Because Internet technologies change quickly, the ability to manage simultaneously occurring tasks in an intense, deadline-driven business environment is critically important. From a technical perspective, comprehensive knowledge of graphic design, electronic advertising and marketing methods, web development workflows and implementation processes, systems engineering principles, Internet security controls and best practices for managing websites and other interactive media are equally important.

Career Advancement

Technically strong project managers who demonstrate resourcefulness, confidence under pressure and leadership potential may advance to progressively higher management positions in an information technology department. Some web project managers may advance to a chief technology officer job and then to chief information officer. Because of the many variables involved in web projects, some managers qualify for marketing, human resources or sales jobs and may migrate to careers in other fields.

Estimated Compensation

According to national salary data published by PayScale, web project managers working in the United States average annual salaries ranging from $45,232 to $76,689. Some project managers may enjoy added earnings from bonus payouts ranging from $1,037 to $7,046. Project managers employed by companies with profit-sharing programs generate additional earnings, ranging from $1,458 to $3,561. Income from commission-based earnings ranges from $2,948 to $12,000. The total estimated income for web project managers, inclusive of salary, bonus, profit sharing and commission-based earnings, ranges from $45,443 to $79,812


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