They talk to those they want to travel with either in person, on Skype, via text, or with a messaging app like Whatsapp. Or they talk to trusted contacts with travel experience in the region they want to visit.
They don’t rely on websites. I firmly believe most people want to be told what to do in the vast majority of situations. Travelers are no different: a website can’t make a decision for you on where to go next.
And so it begs the question, as an industry, how do we truly inspire more people to actually travel — my major entrepreneurial goal — right now?
In my mind, the most authentic way is to increase the pool of people potential travelers have to converse with, and facilitate the trip discussions in a broader group that includes looser connections, while still remaining inside a trusted and secure environment (which email, phone, and text are).
When we nail that dynamic in the travel industry, I believe we will have found a way to get more people on the road.
What form does your travel inspiration come in, and where do you get it?
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