E-Commerce Manager Job Description

An e-commerce (electronic commerce) manager is responsible for overseeing and managing employees who create, implement and perform continuous maintenance on a company's web systems. To accomplish this, an e-commerce manager must develop a plan that is in line with a company's overall mission statement to sell products or services online. These transactions can include both business-to-business and business-to-consumer sales. In certain cases (i.e., eBay), a consumer-to-consumer orientation must be managed.

Significance

As more and more businesses implement online ordering systems, the e-commerce manager role is becoming an integral part of a company's success. In the past, online ordering systems were limited to business-to-consumer models; however, business-to-business companies have begun to utilize online purchasing as a convenient and effective way to grow their market share. According to Getdegrees.com, the e-commerce manager position is expected to grow 12 percent over the next few years. As a result, Internet savvy job applicants have an opportunity to enter the e-commerce industry at the beginning of its growth.