First of all, if you want to have a completely solid, effective analytics strategy, please read Avinash Kaushik’s blog or read his book “Web Analytics an hour a day”. Everything I ‘ve learnt about Web Analytics, I learnt from reading his blog & his book. From his blog, you should be able to find a list of other suitable blogs at the right hand corner as well.
When it comes to Digital Analytics Strategy, what he recommended (and i found that’s true) was that to follow the 90/10 rule.
90/10 rule
Only 10% of your time and effort should be spent on choosing the right tool. 90% of the company’s time & money should be spent on getting the right analysts in place. Any analytics tool is just (Surprised) a TOOL, no more no less and we still need human to use the tool.
