Digital project managers lead the creative concept and technical development of new media advertising products, such as electronic commerce (eCommerce) and promotional websites, e-mail newsletter marketing, rich media, banner advertisements, mobility platforms like phone apps, motion graphics, widgets and social media applications. Digital project managers develop innovative concepts and online marketing strategies and coordinate the internal design, development and production efforts to help businesses achieve their digital marketing and consumer outreach goals.
Career Profile
Digital project managers lead and coordinate the delivery of digital projects. They facilitate the definition, idea generation and delivery of web products that link to marketing strategies and integrate digital approaches and creative design. Digital project managers produce work plans and coordinate the efforts of the creative team, including digital art directors, creative and media managers, web traffic and search specialists, development teams and technical staff. They utilize project management and systems development best practices throughout the development and production processes. Essentially, digital project managers ensure the integrated elements of digital projects come together on time and meet stakeholder expectations for data integrity and product quality.
